Mayor Ashley Swearengin today announced the redesign of the City of Fresno’s website, Fresno.gov. The website features significant changes to the visual design, organization and underlying technology of the City’s website, which had not undergone a major redesign since 2009. The launch also includes beta testing to encourage feedback from the public.
“The launch of the new website marks an important step in upgrading our ability to connect with residents and visitors with the goal of making the City’s digital services accessible for everyone,” said Mayor Swearengin. “We wanted to provide a citizen-centered website that is more appealing and user-friendly and we look forward to hearing the community’s response to this exciting project.”
The new site was designed by Bertz-Rosa Strategy & Creative and developed by Gavin Haubelt. More than 8,000 web pages were audited, redesigned and rewritten to make the site easier to understand and navigate. The City has also made dramatic changes to improve ADA compliance, and Fresno.gov is now optimized to be responsive for any device and screen size.
Among the major improvements to the City’s website is the “I want to…” drop-down feature containing the most requested topics, and a featured programs section at the bottom of the homepage. Topics found in both the “I want to…” and featured programs sections were selected by city staff using Google Analytics to identify the most frequently sought after webpages to make the new site as user-friendly and informative as possible.