There’s no company out there quite like Costco. It continues to grow in popularity and that success can be attributed to some unique strategies. This video outlines these strategies and attempts answer why Costco is so successful.      

Yamaha is unique in the way that they’ve become one of the primary brands in 2 separate industries. I struggle to think of other instances like this. This video talks about some history of the company as well as how they’re structured and operate today.    

The last day to register for State of the City is Friday. June 20, as Mayor Lee Brand reflects on the State of the City and shares his vision on Fresno’s future.   Register by June 15 to save your spot.  

Levi’s has remained relevant in the constantly changing fashion industry for some time. Other brands come and go but Levi’s always remains. This video talks about some key points in their history, takes a look at how they stand today and theorizes how they’ve been able to stand the test of time.  

Rolex is quite possibly the biggest name in watches. They’ve built a brand that holds high value, but how did they do it? This video explores how they’ve built up their brand and the reputation that goes with it.  

 Fresno State has established the Institute for Media and Public Trust to study media literacy and “fake news,” and develop strategies to restore trust in all forms of media. In announcing the Institute, Fresno State President Joseph I. Castro said the First Amendment will be at the center of its work. “The Institute will study [...]

If you grew up loving Happy Meals, you know there are few tastes more nostalgia-inducing than the orange drink from McDonald’s — otherwise known as Hi-C Orange Lavaburst. Unfortunately, that drink’s run as your go-to beverage order at McDonald’s came to end over the summer of 2017 when it was quietly phased out across the [...]

Fresno State’s renowned campus-grown sweet corn will be available for the first time this year at 7 a.m. Friday, June 8, at the Rue and Gwen Gibson Farm Market (5368 N. Chestnut Ave.). Customers can choose from the traditional yellow and white varieties of the market’s most popular product. Corn will be sold at 50 [...]

The San Joaquin Valley Business Conditions Index declined slightly in May, but remained above growth neutral for the 21st consecutive month, pointing to healthy growth in the next three to six months. The May index was at 56.9, dipping from April’s 57.9. An index greater than 50 indicates an expansionary economy. The index is a [...]

The Craig School of Business at Fresno State will host a public groundbreaking for its Ruiz Foods Executive Classrooms that will soon be constructed with stadium seating and the latest technology. The celebration will be held at 9 a.m. on Thursday, June 7, on the north lawn in front of Duncan Patio. The Ruiz Foods [...]

Once a robust and profitable industry, casual dining has been on the decline. That means many of those familiar restaurant chains you’d find at the mall are no longer feeding throngs of hungry crowds like they used to. So which chains have fared the worst in this cutthroat industry? Hold on to your tater tots… [...]

FRESNO, CA – Cal Poly – San Luis Obispo’s 3rd Year Comprehensive Design Studio students will be presenting their culminating work to the Fresno community on Thursday, June 7 from 5:30 – 7:30 pm at The Downtown Club in downtown Fresno. 17 students from Cal Poly – San Luis Obispo’s 3rd Year Comprehensive Design Studio [...]

The City of Fresno begin its three-day watering schedule today, June 1, and will remain in effect for the months of June, July, and August. The City is implementing its three-day watering schedule to reflect residents need to provide more water for their gardens and lawns during the dry summer months. Residents with addresses ending [...]

In the 1980′s Coca-Cola seemingly lost their minds when they completely changed the recipe of their soda. This video explores the incident and why it failed. 

FRESNO, CA – Mayor Lee Brand will hold a press conference to announce the implementation of a new, state-of-the art customer service portal to help track business and building permits in the City of Fresno and will allow citizens and developers to access, view and apply for certain types of business permits and plans online.  [...]

ESPN has been on the decline lately. This is evidenced by mass firings, declining subscriptions, shaky ratings, and just general criticism from the public. This video explores why this has been happening and theorizes whether or not they could make a recovery from it.  

The month of May brings more economic development news as projects involving mixed-use development, medical offices and much more take place in Visalia. A downtown mixed use residential project is making its way through the entitlement process. 117 E. Main, the current home of Midtown Sports, will one day consist of a new restaurant space on [...]

Amazon famously started in someone’s garage, yet today they’re massive. This video details the strategy they’ve been using to make it happen.    

Mayor Lee Brand and City Manager Wilma Quan-Schecter today announced that T.J. Miller has been named the City’s Director of Customer Relations & Analytics.  In this newly created role, Miller will focus on streamlining customer service delivery through the City’s FresGO mobile app and its full-service, non-emergency customer service line at 621-CITY (2489).  She will [...]

Gatorade is by far the leading sports drink. It started as something intended to help a specific football team and has since grown into what they are today. This video takes a look at how they grew this big and key events that took place. Plus we try to get to the bottom of whether [...]