40 Under 40: Byron Watkins – Windsong Productions/I Bike Fresno

Jan 31, 2013 No Comments by

Byron Watkins is the creative director and a partner at Windsong Productions.  In the company’s first year of inception, Watkins has led Windsong Productions to numerous awards locally, regionally and nationally.  He oversees all creative, directing, writing, conception, producing, editing and whatever needs to be completed to make a production happen.  Watkins is in the process of writing a movie script, editing and pitching a couple of TV shows, and might possibly be working on music videos.

Byron Watkins

Watkins was formerly the creative director at JP Marketing, and in late 2011 he created a film festival known as The Germ, a film project based on the idea that inspiration is the backbone of creation.  More than 55 films were submitted to the festival in 2012, and as of last year there had been more than 7,500 views on The Germ’s YouTube account.

In addition to his work for Windsong, Watkins is the creator and leader of the I Bike Fresno campaign, a local movement to get people in the Greater Fresno area on their bikes more today than they were the day before.  He created the campaign with the intention of promoting the bike in a solely positive manner with the slogan “Biking = Joy.”  Working with Bryan Jones, former City of Fresno traffic engineer, Watkins helped promote the Bike Master Plan, which is set to add hundreds of miles of bike infrastructure in the next few years.  Since the creation of the I Bike Fresno campaign, Fresno has been named a Bike Friendly City by the League of American Cyclists.

Watkins is a leading bike advocate and creative who has spoken at schools, community meetings and local events.  He visits downtown often, and is involved with Blimprov, a Fresno-based improvisation team.



Favorite Movie:  “A Woman Under the Influence”

Favorite Music Artist/Band:  Wilco, Andrew Bird

Last Book Read:  “The Street of Crocodiles” by Bruno Schulz


“40 Under 40″ The Ultimate Networking Event, honoring the Class of 2012, will be held Thursday, March 21 at the Skyroom Lounge in Holiday Inn Fresno Downtown.  Tickets to the event are now on sale, and are available for purchase on www.40u40.com

Each day leading up to the event, a different member of the Class of 2012 will be featured in a story on www.BusinessStreetOnline.com.  Be sure to sign up for our daily news alerts by visiting www.BusinessStreetOnline.com.


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