2017 Komen Sacramento Valley Race for the Cure®

May 02, 2017 No Comments by

Sacramento, CA– Susan G. Komen® Northern and Central California is counting down the hours until the 21st annual Sacramento Race for the Cure®. The race honors the cancer survivors along with their families, as well as those who have made a significant impact in the Komen community. This year’s fundraising goal is to raise half a million dollars, which will benefit all of Komen’s community programs and continuing to find an end to breast cancer. New for 2017, to assist with this, Life Saving Images will offer low to zero cost mammography screenings with an onsite mobile clinic on race day.


The More Than PinkTM campaign supports Komen’s bold goal is to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. On average, 1 in 8 women will be diagnosed with breast cancer in their lifetime. In order to fight breast cancer, pink cannot be just a color—it is the collaborative initiative and action that brings people and communities together in order to create awareness, education, research, and treatment for women with breast cancer. Anyone who registers and donates at least $125, the average cost of a mammogram, will receive a free More Than PinkTM cape, and they will be recognized as a More Than PinkTM VIP Hero. VIP Heroes will lead the Survivor Processional on race morning, and will also Receive VIP treatment during the Race Expo.


WHAT: Since 1996, the Komen Sacramento Valley Race for the Cure® has invested nearly 20 million dollars in its community. Earlier this year, the Northern and Central Valleys merged their affiliate, and now serve 29 counties in California and over 3 million women with breast cancer education, screening, and diagnostic and support services. Over the past 20 years, thousands of participants have taken millions of steps toward fighting breast cancer.


WHO: Breast cancer survivors and their families, supporters of the race, sponsors, over 500 volunteers, and those running in remembrance of a loved one will all be present. Those available for interviews before the race include (inquire for individual availability):


• Kelly Mac Millan; Executive Director of Komen Northern and Central California


• Chris Hollingsworth; Sacramento Race for the Cure Director


WHEN: Saturday, May 13


• 7:00 am                   Survivor Reception and Team Meet-up


• 7:45 am                   Survivor Processional


• 8:00–8:30 am          Survivor Program, Pre-Race Countdown


• 9:00–11:30 am        Post-Race Expo



WHERE: Cal Expo, 1600 Exposition Blvd, Sacramento, CA 95815

 *Note that course adjustments have been made. Please see attachment for reference*


Seventy members and coaches of the Sacramento State football team. Over 200 local cheer squad members. Sacramento River Cats Mascot Dinger. A projected outcome of at least 100 people with the More Than PinkTM cape. Mobile clinic from Life Saving Images to provide low to zero cost mammograms on Cal Expo site the day before and during the race.


Several local bands and four radio stations. Over 200 home-made signs on course with words of encouragement and hope from local youth groups. Cheer squads, High Five section, and a raucous cowbell and noise maker crew will encourage the participants. Finish line snacks. Post-Race Expo with Komen merchandise, samples, and Komen community grantees. New beautiful medals will be presented to survivors and running champions (see attachment for medal image.)



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