Consumers Interact with Retailers’ Facebook Pages More than Brands’ Own Websites
NEW YORK, January 15, 2014 /PRNewswire/ — Consumers engage with retailers on Facebook more than they do on the retailer websites. Nine in ten consumers say how much they spend is impacted by their social media engagement with a brand. And FourSquare has virtually no impact on consumer purchasing. These are some of the core findings of [...]








