15 Million American Households Have Damaged a Device During the Holidays

Nov 19, 2013 No Comments by

SAN FRANCISCO, Nov. 19, 2013 /PRNewswire/ – SquareTrade ®, the #1-rated protection plan trusted by millions of happy customers, today released the results of a consumer survey about holiday device damage.

American households are particularly accident-prone with their devices during the holiday season. According to SquareTrade’s Holiday Survey[1]:

  • 1 in 8 households in America have damaged a laptop, phone, camera or tablet during the holidays,
  • 35% of devices damaged during the holidays were mobile phones,
  • Nearly twice as many iPhones were reported damaged during the holidays as Samsung smartphones, and
  • 51% of damages during the holiday season is attributed to holiday activities
    • traveling (22%)
    • shopping (12%)
    • cooking (10%)
    • decorating (7%)

“It’s tough to be a device during the holidays – we were surprised to find that more than half of accidents were attributed to activities like traveling, holiday shopping, cooking and decorating,” said Ty Shay, SquareTrade’s CMO. “Retailers are expecting sales of over $640 billion[2] during this year’s holiday shopping season, and no doubt much of that will go towards gifting high-tech devices like smartphones, tablets and game consoles – fragile and high priced items that apparently need extra safeguarding during the holidays.”

Headlines, Retail, Technology

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