Fresno Fair Wins Big at WFA Event

Feb 07, 2013 No Comments by

FRESNO – The Big Fresno Fair was recently honored at the Western Fairs Association’s 90th Convention & Trade Show, in which roughly 125 fairs from throughout the Western United States attend to gather new ideas, attend seminars and participate in the annual Achievement Awards.

The Achievement Awards recognize the very best efforts that a fair puts forth for its community. This year, The Big Fresno Fair received 11 Achievement Awards recognizing everything from its Big Fair Fan Club (Email Marketing Program) to its Outdoor Advertising Campaign.

John C. Alkire, CEO, The Big Fresno Fair

“Every year we try to improve on what we did the year before! Whether that be how we inform the public of what’s happening at the Fair through advertising and information provided on our website to developing new community-minded events,” said John C. Alkire, CEO, The Big Fresno Fair. “As a result, we put extra focus on those communication pieces that help us brand what’s new and special for each new year at The Big Fresno Fair. Additionally, we continue to be a good steward of our environment and I was so happy to be recognized for the new efforts made on that front.”

At the WFA Achievement Awards Ceremony, The Big Fresno Fair collected a total of two first place, four second place and five third place awards. Below is a complete list:

First-Place Awards:

·         Electronic Newsletter – The Big Fresno Fair 2012 Fall InFAIRmation

·         Outdoor Advertising – The Big Fresno Fair’s 2012 Outdoor Billboards

Second-Place Awards:

·         Fair Logo Contest  – 2012 Big Fresno Fair Theme Logo

·         Black and White Newspaper Ad – The Big Fresno Fair Community Relations Advertising

·         Color Print Newspaper Ad – Fresno Bee Spadea

·         Service Member Partnership – “Passport to Savings” Coupon Book

Third-Place Awards:

·         Fair-time Website – The Big Fresno Fair Website

·         Other Advertising Piece – The Big Fresno Fair Interim Rental & Horse Racing Table Tents

·         Page 1Poster – 2012 Big Fresno Fair Theme Poster

·         New Conservation Program or Being Green – The Big Fresno Fair Clean & Green Program with New Implementation of LED Lights

·         New Agricultural Program – Meyers Water Bank and Wildlife Project Program

During this year’s WFA Awards Program The Big Fresno Fair competed against other top fairs within the Western United States including L.A. County Fair, California State Fair, Orange County Fair, San Diego County Fair, Arizona State Fair and Calgary Stampede. The Western Fairs Association is a non-profit trade association serving the Fair Industry throughout the Western United States and Canada and offers an Annual Achievement Awards Program to recognize excellence and to share successful fair ideas and programs.

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