Snapple – The Rise and Fall…And Rise Again
1994 – Snapple is sold for $1.7 Billion
1997 – Snapple is sold for $300 Million
2000 – Snapple is sold for $1.4 Billion (as part of a bigger deal)
This video takes a look at how Snapple became so valuable in the first place, why it lost so much value, and how they’ve gained it back. Oh, and Real Facts!