Report Details the Best Practices in Establishing a Clear Corporate Value Proposition

CHAPEL HILL, N.C., March 31, 2014 /PRNewswire/ – The first step in defining a corporate value proposition is clearly identifying how an organization’s products and/or services vary from their competitors- or what sets them apart. If a company cannot define a unique characteristic or benefit of their product, customers may default to the most basic option of differentiation [...]